Adwise offers software and services that assist advertisers in finding publisher partners to display their ads and compensate those publishers when a consumer clicks on an ad and interacts with the advertiser’s website. To facilitate this process, Adwise records a consumer’s journey from a publisher website to an advertiser website. During this process, Adwise may collect a consumer’s IP address, browser information, device and operating system information, and/or cookie information. Adwise also collects limited transactional information from the advertiser relating to subsequent engagement with that advertiser’s website, like a product purchase. This information is collected to provide client support, invoicing and payment services, fraud detection, system maintenance, and to develop additional functionality. Adwise does not collect personally identifying information such as names, contact information, shipping information, payment card numbers, or usernames from end consumers, nor do we use this transactional information for our direct marketing purposes. If you are a consumer, you should review the privacy policies of the advertiser websites to understand what information they collect. Adwise provides brand monitoring services that do not involve the collection or handling of personally identifying information relating to consumers.